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YEAR IN REVIEW 2015 WORLD RUGBY 21 DIGITAL AND WORLD RUGBY TV | ENGAGING THE RUGBY FAMILYWORLD RUGBY SOCIAL MEDIA PLATFORMSFacebook Likes/rugbyworldcup 4,419,338/worldrugby 304,854/worldrugby7s 386,485Instagram Followers/worldrugby 551,000Vine Loops/worldrugby 38 millionYouTube Subscribers/worldrugby 198,490 Soundcloud Followers/worldrugby 454,000Snapchat@rugbyworldcup Twitter Followers@worldrugby 203,000@rugbyworldcup 703,000@worldrugby7s 111,000@rugbyworldcupes 10,100@rugbyworldcupfr 6,212@rugbyworldcupjp 27,400WORLD RUGBY SITES IN 2015Over 196 million page views, including RWC 2015 traffic Visitors from 240 countries42 per cent of page views on World Rugby were viewing sevens content60 per cent increase in unique users Over 73 per cent increase in video viewsMobile views accounted for 42 per cent of all page views – an increase of 36 per cent on the previous year